When you build your own product, the hardest part is being strict with yourself. Our first MVP proved it. We share the mistakes so you do not repeat them.
Mistake 1: too many features before testing
We wanted the product to look complete at launch. Result: we were late, and users used only a small part of what we built. Some features were never opened.
Mistake 2: no feedback system
We had no per-feature analytics and no simple way for users to say what was not working. Decisions were made on gut feeling.
Mistake 3: underestimated onboarding
The product was clear to us, not to new users. Many left in the first five minutes because they did not know the next step.
What we changed
- We focused on three key features that deliver value and hid or removed the rest.
- We simplified sign-up and navigation.
- We added per-feature analytics and short in-app surveys.
- We started treating the MVP as minimally useful, not minimally functional.
The result
After version two, active users grew significantly and the bounce rate dropped by more than 35%. More importantly, development decisions started to be based on data.
How we build MVPs for clients today
We apply the same lessons: a workshop to define one main value, a clickable prototype before development, analytics from day one and delivery in 4 to 8 weeks. More in an MVP in 6 weeks and on custom software development.
Frequently asked questions
How many features should an MVP have?
As many as needed for a user to get the product's main value. Usually two or three key features; everything else goes into later versions.
Tell us what slows you down
We reply within one business day. The first call and the estimate are free.
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