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An MVP in 6 weeks: how we plan and ship a product's first version

Week by week: workshop, prototype, development, testing and launch of an MVP. How we decide what goes into version one and how we measure success.

Software development··2 min read

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An MVP in 6 weeks: how we plan and ship a product's first version

An MVP is not a bad version of a product, but the smallest version that proves value. This is what six weeks with us look like.

Week 1: workshop and focus

We define one main user, one problem and one key action that proves value (for example: a user posts a job and receives the first application). Everything else goes on the "later" list.

Week 2: clickable prototype

We build the key screens and flow in Figma and test them with 3 to 5 real users. A change in a prototype costs minutes; in code it costs days.

Weeks 3 to 5: development

Short cycles with weekly demos. We use proven building blocks (authentication, payments, email) so time goes into what makes the product unique. Analytics is built in from day one.

Week 6: testing and launch

Tests of key flows, security, speed and mobile checks, then launch to the first group of users.

How we measure success

  • Activation: how many new users reach the key action.
  • Retention: how many come back after a week and a month.
  • Willingness to pay: pre-orders, pilot contracts, first payments.

Lessons from our own MVP

We described our own mistakes in what we learned from our first product version. The biggest one: too many features is the fastest way for an MVP to fail.

After the MVP

We plan next phases based on data. Some products grow into SaaS platforms, like Webinars.rs or MyMiniJob.

Have an idea? Read how much a custom app costs, see custom software development or send an inquiry.

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Frequently asked questions

What if the MVP fails?

It is still a win compared with the alternative: you learned in six weeks and a fraction of the budget what you would otherwise learn after a year of development.

Does an MVP have to look rough?

No. An MVP has few features, but the ones it has must work well and look professional.

Tell us what slows you down

We reply within one business day. The first call and the estimate are free.

Send inquiry

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