How much does a custom app cost in 2026

"How much does an app cost?" is like "how much does a house cost?". It depends on size, materials and location. But there are realistic ranges and clear factors.

Indicative ranges (nearshore rates, Serbia and the region)

• Clickable prototype: €1,000 to €3,000.
• Web app MVP: €8,000 to €30,000.
• Mobile app (iOS and Android) with a backend: €15,000 to €50,000.
• SaaS platform with billing, roles and integrations: €30,000 and up, in phases.
• Internal business tool replacing spreadsheets: €5,000 to €20,000.

What the price depends on

1. Number of user types and roles.
2. Integrations: payments, ERP, CRM, couriers, e-invoicing, banks.
3. Platforms: web only, web and mobile, offline mode.
4. Design: template or custom.
5. AI features: semantic search, assistant, OCR, recommendations.
6. Security and compliance: audit logs, encryption, regulations.
7. Post-launch support.

How to lower the price without losing quality

• start with an MVP that solves one main problem (how we do MVPs),
• use a PWA instead of a native app where possible,
• use ready-made services for billing, authentication and email,
• define clearly what does not go into version one.

Monthly costs after launch

Hosting, domains, third-party services, AI models and maintenance. For most apps, tens to a few hundred euros a month, plus a pool of hours for improvements.

How to get an accurate estimate

A short description of the problem, the users and the key features is enough for an indicative estimate. After a workshop you get a phased proposal with timelines. For websites and stores there is also a website cost calculator.

See custom software development or send an inquiry.