More and more people do not search, they ask: "which company builds AI assistants over documents?". The answer comes from ChatGPT, Perplexity or a Google AI overview. Whether your company is in that answer depends on GEO, optimization for generative search engines.
How AI assistants choose sources
AI search engines read the web, pick sources that clearly answer the question and cite them. They favor pages that are:
- focused and expert on a topic,
- clearly structured (headings, lists, FAQ),
- fast and readable without JavaScript,
- mentioned on other relevant sites.
Eight practical steps
- One page, one topic. A separate page for each service, with concrete answers.
- Questions and answers. Answer the questions customers actually ask, with FAQ schema (generator).
- Concrete data. Prices or ranges, timelines, examples, results. AI likes numbers.
- llms.txt and llms-full.txt. A concise overview for AI models (llms.txt generator).
- Structured data: Organization, Service, FAQPage, BlogPosting.
- Do not block AI crawlers if you want to be cited (robots.txt generator).
- Multiple languages with correct hreflang (guide).
- Off-site mentions: case studies, guest posts, directories and reviews.
How we measure
We regularly ask AI assistants the questions your customers ask and track whether the company appears and with which source. We also track traffic from AI sources in analytics.
Example
This site was built with GEO in mind: static pages, FAQ on every service, schema markup, llms.txt and six languages.
Want AI to recommend you? See website development or send an inquiry.
Frequently asked questions
Does GEO replace SEO?
No. GEO builds on good SEO. AI search engines often use the same sources and signals as classic search engines, with more weight on clear structure and concrete answers.
What is llms.txt?
A Markdown file at the root of your site that gives AI models a concise overview of your company and links to your most important pages.
Tell us what slows you down
We reply within one business day. The first call and the estimate are free.
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